Server-Side Monitoring vs. Pixel Tracking - Which is Better?
A number of ecommerce companies are turning to server-side tracking as a method to enhance their data collection procedures. While it calls for much more technical knowledge than regular GTM and might present additional expenses, it can result in higher accuracy and even more reliable information
Pixel tracking makes use of a piece of code to register conversions on your website. It's easy to establish and much less vulnerable to ad blockers.
1. Extra accurate data
The typical approach of tracking conversions on a site, making use of pixels, is having difficulty with altering internet browser privacy policies. This implies that the data being sent to Google Advertisements, Facebook Manager and various other systems is much less accurate than it must be.
Server-side monitoring is an extra protected choice that aids to bypass these constraints, as it's loaded from your own domain and dealt with as first-party code, suggesting it's less likely to be impacted by advertisement blockers or various other safety and security procedures. This gives more precise information and a much more complete picture of user trips throughout channels.
Furthermore, this sort of tracking enables services to track conversions beyond the internet site, such as phone calls and in-store gos to, which can be challenging for pixel-based tracking. This versatility offers marketers more ownership over the data they send out, and makes it less complicated to follow numerous data laws. It's also a whole lot much less at risk to scams, as it's harder for deceitful stars to control the system by altering the postback URL.
2. Much better control over data.
Server-side monitoring enables services to gather and enrich data prior to sending it to third-party analytics/advertising systems. This enhances data efficiency and accuracy, which can aid marketing experts make more informed advertising and marketing choices.
Traditional pixel tracking relies on JavaScript tracking codes that are put in site visitors' web browsers. These tracking codes are frequently blocked by ad blockers, which can result in data collection interruptions and inaccurate outcomes. Server-side monitoring allows services to bypass these constraints and give accurate, consistent data that is less prone to disturbance.
This kind of tracking additionally enables companies to track conversions that take place beyond the website, like phone calls and in-store acquisitions. This is essential since brand-new privacy policies such as Apple's Intelligent Monitoring Prevention (ITP) restrict the life span of cookie-based tracking pixels to 7 days. This is a key reason that S2S is a lot more dependable for businesses looking for to adapt to these adjustments.
3. Less vulnerable to fraud
Server-side monitoring enables services to manipulate information payloads prior to it gets to third party endpoints, boosting safety and security and personal privacy. This is especially crucial as different web browsers and systems increasingly transform how they manage cookies. For example, in iOS 14, Safari will just deliver first-party cookie data and will certainly not allow pixel-based tracking. Making use of server-side tracking, you can bypass these restrictions and remain to track conversions that happened beyond your web site.
On top of that, server-side tracking allows you to capture individual information directly on your own web servers. This removes dependence on third parties, which can be vulnerable to breaches and privacy infractions.
A server-side radar is a set of instructions that informs your internet site's server what events to tape. This information is after that sent to analytics tools like Google Analytics and Facebook Service. It's additionally used to set off event-based advertisements, such as retargeting. On the other hand, pixel monitoring is an alternative technique that utilizes a tiny item of code on your webpage to gather data from individuals.
4. Less complicated to implement
Server-side tracking is a data collection procedure that takes place on the internet site's own server, bypassing web browser restrictions. This indicates that information accumulated by the website/app is first sent out to the web server where it's processed and then forwarded to analytics tools like Google Analytics or Facebook Pixel.
The benefit of this method is that it minimizes the range of information monitoring and offers companies extra control over transmission, making it generally more dependable. Consequently, it's less susceptible to data difficulties triggered by things like a damaged connection or an active ad blocker being installed.
With OWOX BI's Server-Side Tracking, your business can collect real-time conversion data in the same way that you would certainly with pixels or a cookie, yet this is after that passed straight to your advertising and marketing devices on the web server. This push notification marketing software enables you to have more precise data and helps ensure conformity with privacy policies such as GDPR. Moreover, it additionally stays clear of the tracking limitations enforced by internet browsers and ad blockers.