Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A number of ecommerce organizations are turning to server-side monitoring as a way to improve their data collection processes. While it needs a lot more technical knowledge than normal GTM and might introduce additional costs, it can result in higher precision and more trustworthy data
Pixel tracking uses a piece of code to sign up conversions on your internet site. It's easy to set up and less susceptible to ad blockers.
1. Much more exact information
The standard approach of tracking conversions on a web site, utilizing pixels, is having problem with altering web browser privacy plans. This implies that the data being sent out to Google Advertisements, Facebook Business Manager and other systems is much less accurate than it should be.
Server-side monitoring is an extra safe choice that assists to bypass these restrictions, as it's filled from your very own domain and dealt with as first-party code, indicating it's less most likely to be impacted by ad blockers or other security procedures. This provides a lot more exact information and a much more total photo of individual journeys across channels.
Additionally, this kind of tracking enables businesses to track conversions outside of the site, such as telephone call and in-store sees, which can be tough for pixel-based monitoring. This flexibility provides online marketers much more possession over the data they send, and makes it easier to comply with numerous information regulations. It's additionally a great deal less at risk to scams, as it's harder for deceptive stars to control the system by modifying the postback URL.
2. Much better control over data.
Server-side monitoring enables organizations to gather and improve data prior to sending it to third-party analytics/advertising platforms. This boosts data efficiency and accuracy, which can assist marketers make even more informed advertising decisions.
Standard pixel monitoring counts on JavaScript tracking codes that are put in website visitors' web browsers. These tracking codes are usually obstructed by ad blockers, which can cause data collection disturbances and imprecise results. Server-side tracking makes it possible for companies to bypass these constraints and offer exact, constant data that is much less prone to interference.
This kind of monitoring also permits businesses to track conversions that occur beyond the site, like call and in-store acquisitions. This is essential because brand-new privacy plans such as Apple's Intelligent Tracking Avoidance (ITP) restrict the life span of cookie-based tracking pixels to 7 days. This is a key reason S2S is more reputable for organizations seeking to adjust to these modifications.
3. Less vulnerable to fraudulence
Server-side tracking makes it possible for businesses to control information payloads before it gets to 3rd party endpoints, improving security and privacy. This is particularly vital as various browsers and platforms significantly alter how they take care of cookies. For instance, in iOS 14, Safari will just supply first-party cookie information and will certainly not allow pixel-based monitoring. Utilizing server-side monitoring, you can bypass these constraints and continue to track conversions that took place outside of your web site.
On top of that, server-side monitoring enables you to catch customer data straight on your own servers. This gets rid of dependancy on third parties, which can be susceptible to violations and privacy infractions.
A server-side radar is a collection of directions that informs your website's server what occasions to record. This data is after that sent to analytics tools like Google Analytics and Facebook Company. It's likewise made use of to trigger event-based ads, such as retargeting. On the other hand, pixel tracking is an alternate approach that makes use of a little item of code on your page to collect data from customers.
4. Easier to execute
Server-side monitoring is an information collection process that happens on the web site's very own server, bypassing web browser restrictions. This suggests that data gathered by the website/app is first sent out to the web server where it's processed and then forwarded to analytics devices like Google Analytics or Facebook Pixel.
The advantage of this strategy is that it reduces the scope of data administration and offers companies more control over transmission, making it generally much more trustworthy. Therefore, it's much less prone to data challenges triggered by things like a damaged connection or an active ad blocker being set up.
With OWOX BI's Server-Side Tracking, your company can gather real-time marketing performance reports conversion data in the same way that you would with pixels or a cookie, but this is after that passed directly to your advertising and marketing tools on the server. This allows you to have more accurate information and aids ensure compliance with privacy regulations such as GDPR. Furthermore, it likewise prevents the tracking restrictions imposed by web browsers and ad blockers.